Online Marketing

What is Internet Marketing?

Web Marketing is application of Internet and related innovations to achieve the company's marketing goals.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a services or product, provide info to potential customers and to reach different geographical areas and specific niche markets.

CUSTOMER focused marketing is the secret for success of any organization. Focusing on consumer needs and wants will assist a business to please in fact to delight its clients better and efficiently. Building close relationships and maintaining existing clients is very essential since getting a new Internet Marketing Tool client is pricey than keeping the existing customer.
Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very essential.

Web Marketing Tools

Search Engine Marketing

Due to the fact that 85% of Internet surfers utilize search engines to discover new websites, browse Engine marketing is crucial. Research reports show that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

Email marketing can be utilized to drive sales, provide customer service and to build close relationships with the consumers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense efficient marketing since you pay only for performance.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner advertising still considers as a reliable branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new websites.

Publicity

Promotion is about creating awareness, constructing trust and trustworthiness. Online news release circulation plays the main function in this.

Browse Engine marketing is essential since 85% of Internet surfers use search engines to discover new websites. Email marketing can be utilized to drive sales, offer client service and to build close relationships with the consumers. Email marketing is an expense efficient Internet Marketing tool and the results can be quickly measured. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of info about new sites.